How to Earn Money Writing Blog Posts in 2023: A Comprehensive Guide

So, what exactly is a blog?

Well, think of a blog as a digital diary that’s open for the whole world to read. It’s like having your own little private corner of the internet where you can share your thoughts, experiences, knowledge, and even random rants with anyone who cares to listen (or read, in this case).

Blog is a form of diary-style writing, where you pour your heart/thoughts out, but in our digital world we write on Microsoft word.

As blogs grew in popularity, they also became platforms where readers could engage and interact through commenting features. This increased engagement contributed to the emergence of online communities centered on popular blogs.

Creating a blog is a great way to share original content with the world. For the tech-savvy blogger in me, building a WordPress website from scratch and purchasing my own domain name provided a complete control over the design and publishing process.

In this comprehensive guide, we explore why blog writing is essential for your success in the digital marketing world and how to use AI to write a captivating blog post, we also review qualifications and skills needed to become a successful blogger as well as the various ways to profit from blog writing.

How long should your blog post be?

When it comes to blogging, there are a few key elements that make up for a successful post. Blog posts should be educational, informational and not to forget should directly be talking to your target audience, covering specific topics or queries in detail.

Ultimately, the ideal blog post length depends on the characteristics of the persona, the user’s search intent, the purpose of the strategy, the type of content, and other elements.

It’s all about what is best for your user — in other words, what will better respond to your potential buyers’ questions when they first see your content?

Your blogs should range in 600 to 2,000, with 1500 words being an ideal length of words, your posts can include other media types such as images, videos, infographics and interactive charts.

Don’t forget that your blog section, provides an excellent opportunity for your business to publish insights and stories on your own website about any topic you choose. This practice enables your company to boost brand awareness, credibility, conversions and revenue while driving organic traffic back to your website.

How does a good blog post look like?

1 – Has a clear subject and point of view – Choose topics that appeal to your readers’ interests is key, so be sure to read other bloggers who are addressing similar topics.

2 – With attention grabbing headlines – Craft headlines that are strong and impactful, helping you garner reader attention. Additionally, using subheadings and bullet points can break up content while still keeping the reader engaged. Finally, keep SEO in mind when crafting your blog post headers, as well researched keywords can make all the difference!

3 – Has a hook – Add a hook that grabs your readers’ attention and at the same time promises them more than just a mere overview of the topic at hand. Make it persuasive that aims to lead readers towards agreeing with your point of view.

4 – Offers a clear solution – Offer a unique solution to the problem or issue you’ve raised in your headline. Readers come back time and again because they feel connected to you and value your insight into the topic. Therefore, it is imperative that every post includes clear personal opinions and feelings on the matter being discussed.

How to write an SEO-friendly blog?

1 – Pick a compelling topic – Your chosen topic should fit your blog’s focus of attention.

2 – Write a catchy title – A good title will increase you page reviews 10x times in a short amount of time. Your catchy title can hook your readers and make them stay on your page for a longer time.

3 – Outline your post – Take the time to carefully outline your post, so that you can lead your readers through your thought process and help them connect with your perspective.

4 – Make topic connection – Writing a personalized blog post can elevate your chances of making strong connections with your target audience.

5 – Have a simple layout – Bullet points are easier to read than any long paragraphs. If you are writing a paragraph, try cutting the paragraph in to small chunks for better understanding.

6 – Personalise your writing – It’s better to come up with blog titles that resonates with you on a personal level. Your blog post should highlight the labour of love that you have put in to it.

7 – Offer a solution – Make it a habit to wrap up your post with clear solutions to the problems that you are focusing on. Instead of giving a light anecdote, give your readers a well-sourced case study instead.

8 – Make SEO a priority – Make sure to do proper keyword research and enrich your blog post with those keywords for good google ranking.

9 – Edit and proofread content – Conduct a thorough read-through that involves searching for any typos errors or phrases that need improvement. It’s important to understand that blogging isn’t just about SEO optimisation; it’s also about meticulous attention to detail, which are free from all forms of errors and inconsistencies.

10 – Promote your blogs – Once you have enough posts on your blog, it’s time to start networking and promoting your work. Consider appearing on a podcast, starting an email list, or guest blogging on a related blog as ways to promote your own work.

11 – Buy a domain name – Check if your desired domain is available. This can be easily done by simply typing in the desired domain name in your browser and checking if there’s a live website associated with it.

12 – Have a hosting site – selecting the right web host is an essential step. Your website won’t exist without a right web host; a host is what enables you to ‘rent’ space on the internet.

13 – Build a blogging website – A no-code web builder such as WordPress or Blogger can be an excellent solution for designing and developing your website. Many templates and themes are available for free, while others may require a small investment ranging anywhere between $10 to $200.

14 – Track your performance – Track metrics such as views, visitors and clicks. Your hosting platform may have a default analytics dashboard built in, but we strongly recommend connecting your blog to Google Analytics. Google Analytics is a free tool that will allow you to track your traffic as well as important demographic and conversion details.

Is blogging profitable?

Blog writing can become your lucrative income source in 2023 when it’s done right using the above techniques mentioned. Your business has the potential to generate thousands of dollars per month through product sales, affiliate marketing and digital ads.

The earning potential is virtually endless and it’s up to you and your business how you use blogging potential for making money.

1. Choose a profitable niche
2. Build your email list
3. Sponsor product reviews
4. Have proper advertising strategies
5. Join an affiliate marketing program
6. Advertise and sell your product digitally and physically
7. Sell your products on social media of your choice
8. Create a membership community
9. Use your products to gain sponsors

Qualifications and Skills required for a blogger?

According to Indeed, there are multiple ways of becoming a blog writer, some of them I have shared below.

• Qualifications – While a specific qualification is not required to become a blog writer, but obtaining one can benefit both your writing skills and general knowledge. If you lack experience in published writing, completing a communications diploma, certificate or Bachelor of Arts degree majoring in topics such as advertising, digital media, editing, publishing, journalism or media studies could be valuable.
• Writing pitch – Various free and low-cost online platforms enable anyone to start a blog very quickly. It is also possible to search for appropriate online publications that accept pitches or submissions from writers. By submitting writing samples, one may even get a job offer. Learn from constructive feedback if rejection occurs and never give up on pursuing opportunities in reading, writing, and publishing.
• Portfolio – Highlight your writing proficiency by showcasing notable pieces in your portfolio. This demonstrates the range of topics and style progression over time. Including examples that have made an impact on the industry or readership further emphasizes your skills.
• Resume update – Updating your resume is also key to remaining relevant and ready to submit for new opportunities. If you’re a freelance blogger seeking more work, consider creating a website resume that links directly to your online publications or portfolio. Doing so can make it easy for potential clients or hiring managers to review your work and hire you with confidence.

To flourish in your career, as a blog writer, you can benefit from the following skills:

Creativity– Amplify your thoughts and opinions on a topic with inventive ideas is a valuable skill for blog writers as it helps you develop unique and engaging content.

Discipline – Stay focused and produce relevant and timely blog posts to leverage social media engagement. A blogger’s success is often measured by their ability to keep pace with ever-changing trends.

Flexibility – Write blogs of various styles that cater to different readers’ needs in creating diverse content. An adaptable style of writing enables you to capture attention from wider audiences.

Curiosity – Always be eager to learn about new topics that fuels your passion, desire and enthusiasm required for creating captivating written pieces.

Consistency – Maintain consistency in style, tone, or voice over an extended period has its perks. Loyal followers appreciate bloggers who produce quality content regularly while maintaining consistency.

Why is blog writing important for your digital marketing strategy?

Experts believe that blog writing is a powerful key component in any digital marketing strategy especially in your business/brand building!

Did you know that an effective digital marketing strategy always revolves around your business’s website?

Your leads could go up by 67% and you might get a click-through rate of 97% on your website.

But, all this is not so easy to achieve without a proper marketing strategy. Your blog should be well-researched and engaging that provides valuable information to your readers for starters.

Through blogging, your business can offer in-depth knowledge about your products and services. By creating content that resonates with both your potential and existing customers, you can convert visitors into loyal clientele. A strong online presence is crucial for a successful digital marketing campaign. With relevant content spread throughout social media platforms, businesses can drive traffic directly to their blogs while increasing leads and conversions.

That’s being said, let’s go deeper as to why a blog is a necessary component for your digital marketing strategy?

1 – Increases brand value – Having multiple blog posts is an effective way to build connections with your customers by providing them with valuable information and solutions to their problems. This way, you’re showing your audience that you care about their needs and want to help them make informed decisions.

Make sure to provide direct links for customers to ask questions or provide feedback on the products or services you offer. Unlike social media posts, blog content is searchable on your website, which means reviews and comments can last much longer.

2 – Higher SEO ranking – Blogs are a proven way to improve your search engine optimisation (SEO) efforts. Google highly values consistent fresh and new content.

Always add specific keywords related to your product or service in your blog posts, helping to enhance your search keyword rankings.

Studies indicate that businesses which incorporate blog writing as part of their content marketing mix secure 67% more leads than those who do not.

Ask your team members to share experiences at events or discuss recent industry trends. Even something as simple as refreshing visuals can make an impact.

3 – Boost brand awareness – Your blog can foster a deeper connection between your brand and your customers.

Compelling storytelling lies at the heart of effective branding campaigns. Blog writing allows you to convey stories directly to your audience. Consistent posting engaging content, increases your brand’s visibility and establishes trust with your readers. Encouraging user engagement through questionnaires or polls can further enhance this dynamic.

4 – Social media promotion – With a high social media content consumption rate, regularly posting engaging and unique content (2 blog posts a week), provides a way for your audience to share your blog posts across different social channels, increasing more visibility and offering opportunities for your content to reach broader audiences as it’s shared multiple times.

5 – More website traffic – If you’re looking to increase the amount of traffic to your website, there are a ways you can do just that. One effective method is to come up with an eye-catchy title for your blog post or article. Once it’s shared on your social channels, more engaged readers will click through to read it in full. You can also offer a short teaser of your article to entice readers even further. Another strategy that works well is including links to your articles in company mailouts. This way, people can click through and read them at their leisure.

6 – Gain more leads – Showcasing your business’s values and transparency attracts new customers. Today’s conscientious consumers don’t just want a business that provides their required services – they also value companies with a strong sense of purpose and ethical values.

Highlight your efforts on your company blog to engage potential customers and stand out in a crowded market.

7 – Establishes business as Authority – Demonstrating your expertise through in-depth articles on your niche, establishes your business as a reliable and knowledgeable source that readers can turn to for information. By creating this type of content, you solidify and unify your authority within the industry and enhance your business credibility overall.

8 – Build stronger business relationships – it’s common to include mentions of other organisations that offer complementary services or products. If you approve of these businesses and are not direct competitors, including links to their websites can be beneficial for your readers. This is also a great opportunity to introduce yourself and establish communication with the organisation you are mentioning in your blog. This approach helps build business relationships, and if they respond positively, you might want to request that they share your content on their social media channels or with their audiences.

9 – Keeping up with trends – Researching and sourcing ideas on a weekly or monthly basis for a new blog piece, helps you to keep up with the latest developments in your industry. Be aware and mention new technologies, advances and news in your blog posts is valuable for future reference or if any of them should ever come up in discussion with your clients, and being well-informed about what is going on in your industry will only help further your progress as a business, as well as potentially saving you from some seriously costly mistakes.

10 – Maintaining a consistent blog schedule (weekly, twice weekly or monthly) – requires a significant investment of time dedicated solely to researching and producing high-quality content, demonstrating your devotion and worth towards providing clients with fresh and new information that is engaging and informational with intellectual capital.

How to use AI for blog writing?

AI writing tools such as ChatGPT, has created a lot of buzz recently. Like it or not, they are considered to be revolutionising the writing world by storm.

According to TechTarget, AI or artificial intelligence is ‘the simulation of human intelligence processes by machines, especially computer systems’. This means that AI writing software is designed to mimic content written by real people.

Using complex algorithms and suggestions, along with complicated computer code in binary format (1s and 0s), AI writing software can theoretically take a user prompt and generate text content in seconds. The ability to create large amounts of text quickly has generated a lot of excitement within the writing community about this technology.

Here are some tips to consider when using AI to write your blog posts

1 – Keywords research – Before generating the text, conduct thorough keyword research to understand what your ideal customers are searching for and what pain points they want to solve. Align your content with their needs and incorporate relevant keywords.

2 – Idea generation – An easy technique through using an AI writing platform is inputting ’10 Best Content Writing Jobs In Australia’ into prompts bar which generates ten article topics relevant to Australian content writers.

3 –Outline design – When deciding on a post theme like ’10 Reasons to Hire a Content Writer in Sydney: Benefits and Results’, request aid from your AI software tool in creating an outline based on this specific topic brief. – Write the post: Either re-prompt your writing software to address each point in the outline, creating a decent article, or you can write the post yourself while incorporating real examples and testimonials to showcase your expertise and authority.

4 – Post refinement: When generating an outline, provide essential interest points and research-based insights to support each point written. Refine your content through re-prompting software, or personalising your post with real-life examples that demonstrate your knowledge of chosen topic subheadings.

5 – Consistent publishing – Daily and consistent effort in promoting engagement via social media handles or online communities is crucial after publishing posts. When creating engaging content – remember that planning, writing, refining take time but the results are exponential!

Introducing Ed Valley Consulting’s Blog Writing Services: Where Words Come Alive!

Are you a business owner looking to breathe life into your company’s blog? Look no further! I’m Ayesha, Founder and Owner of Ed Valley Consulting, a passionate content writer, copywriter, editor, blogger and the mastermind behind Ed Valley Consulting’s exceptional blog writing services.

With over 10+ years of experience in the field, I have developed and improved my skills to create captivating content that resonates with readers across the globe.

I have had the privilege of working with numerous companies in the UAE, America and Australia and I have helped businesses like yours take their online presence to the next level through engaging blog posts.

When you choose Ed Valley Consulting, you’re not just getting words on a screen. You’re getting a personalised content writing tailored specifically for your brand.

I take the time to understand your company’s voice, goals and target audience, ensuring that every content piece you receive reflects your brand’s personality and expertise.

Whether you need informative articles/blog posts or persuasive content that converts visitors into loyal customers, I’ve got you covered.

So, why settle for ordinary content piece when you can have exceptional blog writing services that make your brand shine?

Content sponsored by Ed Valley Consulting