Finance
Irish Tech Pioneers Revolutionise Dubai’s Nightlife with Web3 Loyalty App
Two Irish tech & marketing veterans have taken on the enormous feat of recreating how the nightlife & the hospitality sector in Dubai will operate forever, creating Dubai’s first Web3-powered, full-stack loyalty & rewards app, built entirely through their advanced blockchain & web3 technology understanding & expertise.
Follow along as we break down just how Irish Web3 mogul Mark Gray & marketing veteran Michael Coyle have gone on to create what we believe will change how the hospitality & nightlife industry will thrive not only in Dubai, but across the globe.
Both Mark & Michael set out to build Passportv3 on one simple (yet until now unanswered) issue in the hospitality & general commerce space; the evergrowing decline of how outdated & steadily declining Loyalty & Reward programmes have served consumers across a myriad of sectors, in particular the hospitality & leisure space.
The idea came about following the guys looking to solve two issues they had identified – firstly, the fact that there should be one platform which everybody can use to book their activities, events & lifestyle habits in Dubai.
Secondly, the founders saw that the NFT market collapsed due to the fact it was driven by hype instead of real-life utility. Therefore, they embarked upon a quest to develop a project where the owners of their NFTs experienced a huge amount of benefits in real life – focusing on blending private members clubs with loyalty programmes.
Enter Passport – the NFT-based membership with the most real-life utility possible.
What is Passport?
Passport is an app that consists of a digital wallet where currencies such as AED, USD & GBP can be stored, along with hundreds of different cryptocurrencies.
The wallet includes a feature for users to pay for goods or services in crypto, along with exchanging their currencies in real time, and buying more. With many exchanges making it difficult to buy crypto & convert into USD or AED – it’s a welcome addition to the Web3 space.
So once users have added currency to their wallet – they can then use this on the fully-fledged marketplace that has been built into the app, which is starting with bars, restaurants, brunches, activities, yachts & more. Essentially everything you want to do in Dubai is all contained in one place on this app.
What does the membership consist of?
Everybody can use the app – but should you decide to purchase a membership (your DXB Passport), this is where things get interesting. The reason for this is that the memberships are based on NFT technology, with only 10,000 being produced, and only 10,000 ever being able to experience the benefits.
The benefits include access to exclusive events, discounts on tables & experiences, priority booking, and cashback in the form of the native PASS token, which is built on the Ethereum blockchain.
And when you no longer need the membership, for example you are leaving Dubai – you can sell it onto the next person arriving in who needs it.
As an example – you’re visiting Dubai on a holiday, and you spend $200 to pick up a Dubai Passport. Your two-week holiday to Dubai costs $4000 including hotels, transport, eating out & attending events, and doing the usual activities of jet skiing or a yacht party.
Your Passport will save you an average of 10% of this – $400 – leaving you in a net profit of $200. But when your holiday comes to an end, you simply put it up for resale on the platform & recoup your initial $200. That excludes the cashback earned in the form of the crypto token, which can be converted into AED or the currency of your desire using their wallet functionality.
And of course – the guys have their eyes set on other cities immediately.
How can I download Passport?
Passport will be available on the iOS & Android stores at the end of September, with the Dubai launch scheduled for Halloween.