Sports
A$AP Rocky Takes the Wheel as Creative Director for PUMA’s F1 Collaboration
Sports company PUMA and music artist, creative, and designer A$AP Rocky have officially announced a long-term creative partnership. Rooted in the motorsport business, A$AP Rocky will serve as the Creative Director for the category with a focus on the intersection of the sport and streetwear. Rocky will focus his energy and efforts on PUMA’s new partnership with F1, developing bespoke capsules designed by him, that will influence the brand’s seasonal design directions moving forward.
Earlier this year, PUMA announced a long-term partnership with F1, becoming the exclusive licensee and trackside retailer at all races. With years of history and heritage in the sport, PUMA is eager to explore the impact that streetwear and fashion can play beyond the track. A$AP Rocky’s fashion knowledge, style and cultural expertise will bring a new perspective to the growing F1 audience.
The ‘In the Lab’ Incubator-Style Strategy
Rocky’s influence on the brand will be phased, most immediately taking on an incubator-style approach coined “in the lab” to begin creative exploration for where he can take the category. For the remainder of this year, Rocky will impact visuals and video content for the brand. His first campaign, which he has been working behind the scenes as both creative director and producer, explores car culture in America and the impact it has on streetwear and fashion.
Later this year, Rocky will drop an extremely limited PUMA x F1 collection. This apparel and accessories collection will provide a sneak peak into a series of capsule collections in 2024 surrounding high-visibility F1 races.
In 2024, Rocky will focus his creative attention on several Grand Prix races beginning in Miami. These collections have been concepted and designed by him in partnership with the PUMA and F1 teams. He will curate activations at each of the races and serve as the creative director for all of the marketing efforts surrounding these collections.
By 2025, Rocky plans to more fully immerse himself into the holistic product creative designs for all of the PUMA x F1 product spanning from racewear to fanwear to fashion. He will continue to participate in marketing in an ongoing effort to bring disruption to the category via innovative product design and marketing concepts. Rocky, PUMA and F1 together are eager to expand their audience and tap into the connection between streetwear, fashion and the sport itself.
“Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring,” said A$AP Rocky. “When the world sees what were doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives.”
A$AP Rocky’s Talent and Dedication to the PUMA Brand
“We couldn’t be more excited to be working with A$AP Rocky,” said Maria Valdes, PUMA’s Chief Product Officer. “He’s incredibly talented, deeply thoughtful and invested in our brand. He will showcase his vision with elevated F1 race capsules globally which attract new audiences and undoubtably disrupt the track. In the future, he will influence the broader PUMA x F1 range and will continue to help push sport and culture forward.”
“This announcement marks an exciting milestone in our partnership with PUMA,” said Oliver Boden, Head of Licensing and Gaming at F1. “A$AP Rocky’s creativity and commitment to innovation aligns perfectly with F1’s vision and development in apparel. We look forward to collaborating with him to design and curate the PUMA and F1 range and insert F1 into new cultural and lifestyle spaces.”
You won’t believe the string of injuries hitting the NRL this weekend. With Nicho Hynes, Nathan Cleary, and Tom Trbojevic all facing time on the sidelines, teams are scrambling to fill key positions. The impact of these injuries could reverberate throughout the season.
Impact on NSW State of Origin Team
On a weekend marred by injuries, the NSW State of Origin team is facing a major shake-up. With Cleary, Trbojevic, and potentially Hynes out of contention for the upcoming series, coach Michael Maguire is left with some tough decisions to make. The injury woes are forcing Maguire to rethink his lineup and strategy heading into the crucial State of Origin games.
Paralympics Update
Now, McGrath warms up for the Paris Paralympics with a world title under her belt, showcasing her determination and skill in the face of tough competition.
Other Top Stories
Understanding the ever-changing landscape of NSW’s Origin hopes, with injuries to key players like Hynes and Cleary, the team is facing serious roster challenges. However, with a resilient mindset and a deep pool of talent to draw from, the Blues remain confident in their ability to reclaim the Origin Shield.
Sports
Anzac Day clash one out of the top draw for Pies, Dons
Just like the thousands of fans who packed the MCG on Anzac Day, the Essendon and Collingwood players left everything out on the field in a thrilling draw that will be remembered as one of the best home-and-away games in recent times. The Bombers and Magpies played out a pulsating contest in front of 93,644 spectators, with neither team able to secure the victory in the dying moments of the match.
Essendon’s Kyle Langford, who had an outstanding game with four goals, including two crucial ones in the final quarter, had the chance to win the game for his team but missed a set shot from 30m out, resulting in the first draw on Anzac Day since the inaugural blockbuster in 1995. Collingwood also had their opportunity to snatch the win, but forward Jamie Elliott couldn’t hold onto a diving mark near the boundary in the final moments of the game.
“I thought both sides had their opportunity to win the game,” said Bombers coach Brad Scott. “It’s a bit of a hollow feeling, but I said to the players win, lose or draw, the effort and intent is what we’re after, and the players delivered that.”
Collingwood, known for their ability to perform in tight finishes under coach Craig McRae, fought back from a 27-point deficit to level the scores with the Bombers. The Magpies showed resilience and determination throughout the game, with forward Brody Mihocek kicking three goals and veteran Scott Pendlebury becoming the first VFL/AFL player to reach 10,000 career possessions.
Despite the draw, the match provided plenty of highlights, including Elliott’s spectacular mark in the third quarter and Pendlebury’s milestone moment in the first quarter. Both teams showcased their skills and competitive spirit, making it a memorable clash that captivated the audience and showcased the essence of Anzac Day football.
“On a day like today, when most of the footy world would be watching, it’s a great spectacle for our game,” McRae commented after the game. The players from both sides left it all on the field, displaying courage, skill, and sportsmanship throughout the intense battle.
While the result might have been a draw, the Anzac Day clash between Essendon and Collingwood will be remembered as a classic encounter that showcased the best of Australian Rules football. The players, coaches, and fans can take pride in the effort and intensity displayed on the field, making it a fitting tribute to the Anzac Day tradition of honoring and remembering those who have served and sacrificed for their country.
Sports
Australians eye happy homecoming at Adelaide’s LIV Golf
Homecoming can be defined as a pleasant return to one’s homeland or ancestral roots, and for Australian golfers Cameron Smith, Marc Leishman, Matt Jones, and Lucas Herbert, the LIV Golf tournament in Adelaide presents a perfect opportunity for a successful homecoming. With the second tournament set to kick off in Adelaide’s west at The Grange, the Australian golfers are eager to make their mark on home soil.
Reflecting on the previous year’s tournament, Cameron Smith expressed doubts that the feats achieved by American golfer Talor Gooch could be replicated. Gooch wowed the crowd with consecutive 10-under 62s to open the tournament, ultimately finishing at 19 under to claim victory. Smith, who tied for third in the inaugural Adelaide tournament, is impressed by Gooch’s performance and is looking to emulate aspects of his game this year.
One noticeable change this year is the condition of the greens at The Grange, with Smith noting that they seem to be more consistent compared to the previous year. With the home ground advantage on their side, Smith, Leishman, Jones, and Herbert are determined to make the most of the tournament and aim for a win on home soil.
Currently, the Australian Ripper team consisting of Smith, Leishman, Jones, and Herbert is in eighth place out of 12 teams in the standings. However, with the support of the home crowd and familiarity with the course, the Australian golfers are hopeful of climbing up the leaderboard and securing a memorable win.
Leading the individual standings is Chile’s Joaquin Niemann, who has already claimed two victories this season. Despite Niemann’s impressive performance, the Australian golfers are focused on their own game and the possibility of lifting the trophy in front of their home fans.
Marc Leishman, who achieved his best finish in a LIV Golf tournament with a tied-fourth position in Miami, emphasized the significance of winning in Adelaide. A victory at the LIV Golf tournament would not only be a career highlight for any of the Australian Ripper team members but also a momentous occasion for Australian golf as a whole.
As the tournament unfolds, all eyes will be on the Australian contingent as they strive to deliver a stellar performance on familiar turf. With the support of the local fans and a strong sense of home advantage, Smith, Leishman, Jones, and Herbert are determined to make their mark at Adelaide’s LIV Golf tournament and potentially etch their names in the history books with a victorious homecoming.
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