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Why is blog writing important for your digital marketing strategy?



Experts believe that blog writing is a powerful key component in any digital marketing strategy especially yours!

Did you know that an effective digital marketing strategy always revolves around your business’s website?

Your leads could go up by 67% and you might get a click-through rate of 97% on your website.

But, all this is not so easy to achieve without a proper marketing strategy. Your blog should be well-researched and engaging that provides valuable information to your readers for starters.

That’s being said, let’s go deeper as to why a blog is a necessary component for your digital marketing strategy?

1 – Increases brand value – Having multiple blog posts is an effective way to build connections with your customers by providing them with valuable information and solutions to their problems. This way, you’re showing your audience that you care about their needs and want to help them make informed decisions.

Make sure to provide direct links for customers to ask questions or provide feedback on the products or services you offer. Unlike social media posts, blog content is searchable on your website, which means reviews and comments can last much longer.

2 – Higher SEO ranking – Blogs are a proven way to improve your search engine optimisation (SEO) efforts. Google highly values consistent fresh and new content.

Always add specific keywords related to your product or service in your blog posts, helping to enhance your search keyword rankings.

Studies indicate that businesses which incorporate blog writing as part of their content marketing mix secure 67% more leads than those who do not.

Ask your team members to share experiences at events or discuss recent industry trends. Even something as simple as refreshing visuals can make an impact.

3 – Boost brand awareness – Your blog can foster a deeper connection between your brand and your customers.

Compelling storytelling lies at the heart of effective branding campaigns. Blog writing allows you to convey stories directly to your audience. Consistent posting engaging content, increases your brand’s visibility and establishes trust with your readers. Encouraging user engagement through questionnaires or polls can further enhance this dynamic.

4 – Social media promotion – With a high social media content consumption rate, regularly posting engaging and unique content (2 blog posts a week), provides a way for your audience to share your blog posts across different social channels, increasing more visibility and offering opportunities for your content to reach broader audiences as it’s shared multiple times.

5 – More website traffic – If you’re looking to increase the amount of traffic to your website, there are a ways you can do just that. One effective method is to come up with an eye-catchy title for your blog post or article. Once it’s shared on your social channels, more engaged readers will click through to read it in full. You can also offer a short teaser of your article to entice readers even further. Another strategy that works well is including links to your articles in company mailouts. This way, people can click through and read them at their leisure.

6 – Gain more leads – Showcasing your business’s values and transparency attracts new customers. Today’s conscientious consumers don’t just want a business that provides their required services – they also value companies with a strong sense of purpose and ethical values.

Highlight your efforts on your company blog to engage potential customers and stand out in a crowded market.

7 – Establishes business as Authority – Demonstrating your expertise through in-depth articles on your niche, establishes your business as a reliable and knowledgeable source that readers can turn to for information. By creating this type of content, you solidify and unify your authority within the industry and enhance your business credibility overall.

8 – Build stronger business relationships – it’s common to include mentions of other organisations that offer complementary services or products. If you approve of these businesses and are not direct competitors, including links to their websites can be beneficial for your readers. This is also a great opportunity to introduce yourself and establish communication with the organisation you are mentioning in your blog. This approach helps build business relationships, and if they respond positively, you might want to request that they share your content on their social media channels or with their audiences.

9 – Keeping up with trends – Researching and sourcing ideas on a weekly or monthly basis for a new blog piece, helps you to keep up with the latest developments in your industry. Be aware and mention new technologies, advances and news in your blog posts is valuable for future reference or if any of them should ever come up in discussion with your clients, and being well-informed about what is going on in your industry will only help further your progress as a business, as well as potentially saving you from some seriously costly mistakes.

10 – Maintaining a consistent blog schedule (weekly, twice weekly or monthly) – requires a significant investment of time dedicated solely to researching and producing high-quality content, demonstrating your devotion and worth towards providing clients with fresh and new information that is engaging and informational with intellectual capital.

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Manhattan Associates Australia Earns ‘Great Place to Work’ Certification in Employee Survey



Manhattan Associates Inc. recently announced its Australian office has achieved certification as a ‘great place to work’ according to the Great Place to Work® Trust Index© Survey. The accreditation is based solely on employee feedback gathered through a third-party survey administered by survey platform Emprising, with the anonymous survey assessing a number of areas including workplace culture, alignment, trust and connection.

With its global headquarters in Atlanta, Manhattan Associates maintains a strong presence not only in Australia but also across the APAC region. The industry leader in enabling transformative initiatives within supply chain, inventory management, and omnichannel solutions, many of the world’s top brands depend on Manhattan’s innovative suite of software-driven solutions to improve their global operations and deliver an optimal customer experience.

“Amidst the growth and transformation occurring in Australia’s supply chain and logistics sector, this recognition reaffirms that our Manhattan work culture perfectly aligns with the dynamic pace of the industry. We’ve built a workplace that’s all about collaboration, innovation, and treating one another with respect,” commented Raghav Sibal, Managing Director, Australia & New Zealand for Manhattan Associates.

“This recognition holds great significance as it comes straight from our employees’ feedback. Their dedication to pushing boundaries, embracing change, and fostering a supportive environment truly reflects the values we uphold. It’s not just a celebration of our achievements in Australia, but also a testament to the global impact our hardworking team has made,” added Sibal.

Employee engagement is a priority at Manhattan Associates, where the company strives to support all aspects of an employee’s personal life and professional development through its Be Your Best Self program. This program comprises Rewards, Wellness, Development, Family, Community and Career, and offers an extensive set of training and development opportunities, top-notch benefits, community outreach initiatives and innovative wellness programs.

Keith Hunter, head of HR for Manhattan in APAC added, “Here at Manhattan, our people always come first. It’s truly heartening to see that those surveyed felt genuinely welcomed when they joined our team. These survey results are a real windfall that we’ll use to shape a practical roadmap for taking our team’s engagement to new heights in the years ahead.”

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Beginner’s Guide – How To Start A Business As A Teenager



how to Start A Business As A Teenager

Embarking on the journey of starting a business as a teenager can be an exciting and rewarding experience. With the right guidance and determination, you can turn your entrepreneurial dreams into a reality. This beginner’s guide is designed to provide you with important steps and tips to help you navigate the world of entrepreneurship and kickstart your business venture successfully.

Preparing for Your Entrepreneurial Journey

Assessing Your Interests and Skills

Journey Before embarking on your entrepreneurial journey as a teenager, it’s crucial to assess your interests and skills. Take some time to reflect on what you are passionate about and what you excel at. Consider your hobbies, strengths, and areas where you see opportunities for growth. Identifying these factors will not only help you choose a business idea that aligns with your passions but also plays to your strengths.

As a teenager, you have unique perspectives and experiences that can give you a competitive edge in the business world. Whether it’s a talent for graphic design, a love for baking, or a knack for social media marketing, embracing your interests and skills will set a strong foundation for your entrepreneurial journey.

Understanding the Legal Requirements for Teen Entrepreneurs

Teen Before submerging yourself in your business venture, it’s necessary to understand the legal requirements for teen entrepreneurs. Depending on your location, there may be age restrictions, permits, licenses, or other regulations you need to comply with to operate a business legally as a teenager. Researching and familiarizing yourself with these legal aspects will help you avoid any potential setbacks and ensure that you are starting your business on the right foot.


Setting Goals and Creating a Business Plan

Goals Setting clear goals and creating a well-thought-out business plan are vital steps in preparing for your entrepreneurial journey as a teenager. Define your short-term and long-term objectives, outlining what you want to achieve with your business. A business plan will serve as a roadmap, guiding you through the process of starting and growing your venture. Include details such as your target market, products or services, marketing strategies, financial projections, and operational plans.

Assessing In addition to setting goals, a comprehensive business plan will also help you attract potential investors, partners, or even customers. It demonstrates your vision, passion, and commitment to your business idea, instilling confidence in those who may support your venture. Take the time to refine your goals and business plan, ensuring that they are realistic, achievable, and aligned with your aspirations as a teenage entrepreneur.

Generating Business Ideas

Generating Business Ideas


While contemplating the idea of starting a business as a teenager, one of the crucial initial steps is to generate innovative and viable business ideas. This stage is where your journey as an entrepreneur begins, and it is imperative to explore various possibilities to find the right business concept that aligns with your passion and skills.

How to Brainstorm and Validate Business Ideas

Generating business ideas involves brainstorming sessions where you can jot down any potential concepts that come to mind. Consider your interests, hobbies, and problems you encounter in your daily life as sources of inspiration. Once you have a list of ideas, it is important to validate them by conducting market research, seeking feedback from potential customers, and evaluating the feasibility of implementation.

When validating business ideas, consider factors such as market demand, competition analysis, and potential profitability. It is crucial to ensure that there is a need for your product or service in the market and that you have a unique selling proposition that sets you apart from competitors. This process will help you refine your ideas and focus on concepts with the highest potential for success.

Tips for Conducting Market Research

Any successful business idea is rooted in a deep understanding of the target market. To conduct effective market research as a teenager, utilize online resources, surveys, and interviews to gather insights about your target audience’s preferences, behaviors, and pain points. Analyze industry trends and gather data to make informed decisions about your business concept.

  • Utilize social media platforms to engage with your target audience and gather feedback.
  • Assume that your market research needs to be ongoing to adapt to changing consumer preferences and market dynamics.

Tips for conducting market research as a teenager include leveraging your network, seeking mentorship from experienced entrepreneurs, and staying updated on industry news and trends. By staying proactive and continuously learning about your target market, you can make informed decisions that will drive the success of your business venture.

Funding Your Business

Funding Your Business

Not having enough funds can be a major roadblock when you’re looking to start your own business as a teenager. However, there are various options you can explore to secure financing and get your entrepreneurial dreams off the ground.

Exploring Different Financing Options

Your age may limit traditional financing options such as bank loans, but don’t let that discourage you. Consider alternative routes like crowdfunding, seeking investment from family and friends, participating in pitch competitions, or joining entrepreneurship programs that provide seed funding.

Another option is to bootstrap your business, which means using your own savings or revenue generated by the business to fund its growth. This can be a slower process, but it gives you control over your business without taking on debt or giving away equity.

How to Pitch Your Business to Potential Investors

The key to successfully pitching your business to potential investors is to clearly communicate your business idea, market research, revenue model, and why you believe in your venture. Start by creating a compelling pitch deck that highlights these aspects, and practice your pitch until it’s polished and confident.

The most important thing is to be passionate about your business and convey that passion to potential investors. Be prepared for tough questions, listen to feedback, and be open to making changes based on investor input.

The way you present your business to potential investors can make or break your chances of securing funding. Make sure to tailor your pitch to the specific audience and be authentic in your delivery.

Money Management Basics for Teens

Pitch your business with a strong focus on financial projections, demonstrating a clear understanding of your business’s revenue streams, expenses, and potential profitability. Show investors that you have a solid grasp of your finances and a plan for sustainable growth.

Always have a contingency plan in case things don’t go as expected financially. Be transparent about the risks involved in investing in your business and show that you have thought through potential challenges.

Money Management Basics for Teens

Your understanding of basic money management principles will not only help you secure funding for your business but also ensure its long-term success. Learn about budgeting, saving, and investing to make informed financial decisions for your business and personal finances.

Building Your Brand

Building Your Brand

Your brand is more than just a business name and logo. It represents the identity and reputation of your business, which sets you apart from competitors. Building a strong brand is crucial for attracting customers and creating lasting relationships with them.

Factors in Choosing a Business Name and Logo

When choosing a business name, consider something that is easy to remember, reflects your brand’s message, and is available as a domain name for your website. Your logo should be simple, versatile, and visually appealing to leave a lasting impression on your audience. Knowing your target market will help you tailor your business name and logo to appeal to them.

  • Choose a name that resonates with your target audience.
  • Keep your logo design clean and professional.
  • Make sure your business name and logo are unique to avoid any legal issues.

Establishing an Online Presence

Businesses today need to have a strong online presence to reach a larger audience and stay competitive in the market. This means having a professional website, active social media profiles, and utilizing digital marketing strategies to promote your brand.

This includes optimizing your website for search engines, creating engaging content on social media platforms, and using online advertising to drive traffic to your website. Building an online presence is imperative for connecting with your target audience and building brand awareness in the digital age

Tips for Effective Marketing and Social Media Strategies

With the rise of social media, businesses can now reach a global audience with just a few clicks. It is imperative to have a solid marketing plan that includes social media strategies to promote your brand and engage with your customers effectively.

  • Identify which social media platforms your target audience uses the most.
  • Create a content calendar to consistently post and engage with your followers.
  • Monitor your social media analytics to track the performance of your campaigns and make necessary adjustments.

After implementing these strategies, analyzing the data and results will help you fine-tune your marketing efforts for better performance. Building a strong online presence and utilizing social media effectively can significantly impact the growth and success of your business.

Running Your Business

Running Your Business

All successful businesses require effective management to thrive. As a teenager, running your own business can be both exciting and challenging. In this chapter, we will discuss some key strategies to help you navigate the day-to-day operations of your business.

How to Manage Time Between School and Business?

On your journey as a teenage entrepreneur, one of the biggest challenges you will face is finding a balance between your school responsibilities and running a business. It is important to create a schedule that allocates time for both schoolwork and business tasks. Prioritize your tasks and set realistic goals to ensure you stay on track with your commitments. Remember to communicate with your teachers and parents about your business so they can support you in managing your time effectively.

Time management is crucial for maintaining a healthy school-business balance. Make use of technology tools like calendar apps and task managers to organize your daily activities. Delegate tasks when possible, and don’t hesitate to ask for help when you need it. The key is to find a rhythm that works for you and stick to it consistently.

Tips for Customer Service and Building Clientele

Providing excellent customer service is important for building a loyal clientele base. Always prioritize your customers’ needs and ensure prompt and efficient communication. Personalize your interactions with clients to make them feel valued and appreciated. Respond to inquiries and feedback promptly, and address any issues or concerns with professionalism and empathy.

  • Listen actively to your customers’ feedback and adapt your products or services based on their suggestions.

For instance, offering promotions or hosting events for your loyal customers can help strengthen your relationship with them. The key to building a strong clientele base is to foster trust and loyalty by consistently delivering exceptional customer service.

  • Go the extra mile to exceed your customers’ expectations and provide a memorable experience that will keep them coming back.

Scaling and Growth

Scaling and Growth

Many teenagers dream of turning their small business into a successful venture that reaches a wider audience and generates more revenue. Scaling and growth are important aspects of building a sustainable business for the long term. As a young entrepreneur, it is important to understand the strategies and considerations involved in expanding your business.

Knowing When and How to Expand Your Business

For teenagers looking to scale their businesses, it is crucial to know when the right time is to expand. Consider factors such as customer demand, market trends, and financial stability before making the decision to grow. Conduct market research to identify opportunities for expansion and develop a solid business plan that outlines your growth strategy. Whether it’s opening a new location, launching an online store, or introducing new products and services, ensure that you have the resources and capabilities to support the expansion.

Knowing how to expand your business is just as important as knowing when. Develop a clear growth strategy that aligns with your long-term goals and values. Invest in marketing and sales efforts to reach a larger audience and attract new customers. Be prepared to take calculated risks and make strategic decisions that will drive the growth of your business while maintaining quality and customer satisfaction.

Leveraging Partnerships and Collaborations

On your journey to scale your business, consider the power of partnerships and collaborations. By teaming up with other businesses, influencers, or organizations, you can expand your reach and access new markets. Collaborations can also provide opportunities for co-branded marketing campaigns, product enhancements, and shared resources. Look for partners who share your vision and values to create mutually beneficial relationships that contribute to the growth of your business.

Overcoming Challenges

Starting a business as a teenager can be an exciting yet challenging journey. It’s important to be prepared to face obstacles along the way and develop strategies to overcome them. In this chapter, we will discuss how to navigate through the challenges and setbacks that may arise, as well as how to stay motivated and resilient in pursuit of your entrepreneurial goals.

How to Handle Setbacks and Failure

Challenges are inevitable in the world of business, and setbacks are bound to happen. It’s crucial to remember that failure is not the end but a stepping stone towards success. Instead of viewing setbacks as roadblocks, see them as opportunities to learn and grow. Reflect on what went wrong, identify the lessons to be learned, and use them to improve your business strategy moving forward.

When faced with failure, it’s necessary to stay resilient and persistent. Surround yourself with a support system of mentors, friends, or family who can offer guidance and encouragement during tough times. Remember that setbacks are a natural part of the entrepreneurial journey, and staying positive and determined will help you overcome any obstacles that come your way.

Strategies for Staying Motivated and Resilient

Being a teenage entrepreneur can be overwhelming at times, but staying motivated is key to pushing through challenges and achieving your business goals. One strategy to stay motivated is to set specific and achievable short-term goals that will keep you focused and motivated as you make progress. Celebrate small wins along the way to boost your confidence and keep your momentum going.

Furthermore, practicing self-care and maintaining a healthy work-life balance is necessary for staying motivated and resilient. Make time for activities that rejuvenate you, whether it’s exercise, hobbies, or spending time with loved ones. Remember that taking care of yourself is just as important as taking care of your business.


Following this beginner’s guide on how to start a business as a teenager, you now have a solid foundation to kickstart your entrepreneurial journey. Recall, starting a business at a young age may come with its challenges, but with determination, perseverance, and the right guidance, you can turn your dreams into reality.

By utilizing the resources available to you, such as online tools, mentors, and support networks, you can overcome obstacles and thrive in the world of entrepreneurship. Stay focused, be adaptable, and always be willing to learn and grow. With dedication and hard work, there is no limit to what you can achieve as a teenage business owner.

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How a Strong Influencer Marketing Strategy Can Help Your Brand Reach New Heights



Diving into the wild wild west of social media, where trends evolve at the speed of a double tap and attention spans are as fleeting as a 15-second TikTok video, brands are on a quest for the ‘secret sauce’ to stand out from their peers and connect with their target audience.

Enter influencer marketing. It harnesses the credibility and reach of influential individuals on social media platforms, proving to be a game-changer for brands looking to enhance their online presence and engage with consumers on a more personal level. Influencer marketing also provides great value in terms of measurability. Brands can easily track the success of their campaigns in real-time by utilising data analytics tools. This allows them to monitor key metrics such as engagement rates, impressions, and conversion rates. Due to this, more businesses are beginning to take influencer marketing seriously. According to Meltwater’s 2024 Marketing Trends, 25% of companies plan to increase their influencer marketing budget in 2024.


At its core, influencer marketing relies on the power of trust and authenticity. Consumers, bombarded by traditional advertisements, often seek genuine connections and recommendations. One popular form of influencer marketing is through social media platforms like TikTok, Instagram, and YouTube, where brands work with influencers to promote their products or services to their followers. These collaborations can range from sponsored posts to product reviews and giveaways. This could also include brand ambassadorships, launch events, gathering user-generated content, and many more collaborative opportunities.


Regardless of the tactical approach, brands need to choose the right influencers who align with their values, goals, and target audience. This can be done by researching the influencer’s past collaborations, engagement rate, and overall brand image.


Moving to brands that have successfully leveraged influencer marketing, we have examples like Parfums de Marly, a luxury niche fragrance brand, has also successfully used influencers to promote its products. By collaborating with luxury and lifestyle influencers to showcase its fragrances, it has also incorporated event launches as a part of its marketing strategy by hosting exclusive events, creating a luxurious and one-of-a-kind experience for media and influencers, which has helped to establish Parfums de Marly as a top-tier fragrance among its target consumers. This strategy has increased brand awareness and helped build a community of loyal customers who appreciate luxury and quality.


Additionally, Refy, a clean beauty brand that garnered popularity for its sleek and functional eyebrow products. Founded by Jess Hunt, a well-known beauty and fashion influencer. Jess’s followers were already interested in her makeup routine and beauty tips, so launching Refy was a natural next step. Jess frequently shared pictures and tutorials featuring Refy’s products (lips, brows, face and body) on her Instagram and TikTok accounts, which helped to increase the brand’s visibility and attract new customers. Talk about the perfect brand ambassador (muse)! Additionally, Refy has collaborated with other influencers who align with their values and have a similar audience, creating a ripple effect of brand awareness and credibility.


Another example of a successful influencer marketing strategy is Dyson, a popular engineering, science and pioneering technology company known for its innovative household products such as vacuum cleaners, air purifiers, hair tools, and more. The company has recently gained immense popularity for its hair care product across social media due to its effective use of influencer marketing. By partnering with nano influencers to mega influencers, Dyson was able to increase brand awareness and credibility through authentic content created by these influencers. These collaborations have helped showcase the unique features of it’s products and demonstrate their superior performance, ultimately driving sales and becoming the most sought-after hair tools on the market


Other beauty and fashion brands such as Pandora, Mermade Hair, Rare Beauty, E.L.F (Eyes, Lips, Face), and Beauty of Joseon use a range of beauty creators, from nano to macro influencers, to promote their products. On the other hand, brands like Skims rely on celebrity and macro influencers, whereas Leem, The Giving Movement, and Cider use a mix of nano to mega influencers to promote their clothing and accessories. These brands have successfully leveraged social media influencers’ power to promote their brands and reach a wider audience.


Beyond products, non-profit organisations have also leveraged influencer marketing to raise awareness for social causes. For instance, COP28 UAE partnered with popular influencers like Khalid Al Ameri, Jessica Kahawaty, and others who are passionate about environmental conservation. These influencers shared informative content about climate change and sustainability on their platforms, reaching a wider audience and inspiring their followers to support the cause.


As we continue to explore different brand successes with influencer marketing, it’s evident that this strategy goes beyond industry boundaries. Influencers play a key role in shaping consumer perceptions and driving engagement, whether it’s beauty, fashion, technology, or social causes. However, it’s important to note that influencer marketing is not a one-size-fits-all solution. Brands need to take a strategic approach when it comes to influencer marketing and tailor their approach based on their objectives/goals, target audience, and budget.


Overall, influencer marketing has proven to be a highly effective marketing strategy that can help brands enhance their online presence, connect with their target audience, and drive sales. By partnering with the right influencers and creating authentic content, brands can build a loyal following of customers and stand out in the competitive world of social media.

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